For this project, I had the opportunity to combine my design and photography knowledge to help rebrand a sock company through updated visual direction and product photography. The mood board and final imagery were designed to feel light, playful, and contemporary.

The brand’s previous photography focused heavily on formal wear and dress shoes, so I wanted to shift the visual identity toward a more modern and trend-conscious audience. To achieve this, I styled the company’s best-selling socks with contemporary sneaker and streetwear-inspired footwear, creating imagery that felt current while positioning the brand alongside modern fashion trends.