Lead Out, is a Southern California-based cycling apparel company focused on delivering high-quality gear at an accessible price point. The brand approached me to redesign their website with the goal of creating a more engaging and visually dynamic experience.

For the redesign, I focused on bold layouts, strong product presentation, and energetic visuals that reflected the performance-driven nature of the brand while giving the site a more modern and eye-catching identity

Before (Left) > After Redesign (Right)