NUUUK is a handcrafted brush holder brand designed for artists, made from pine and mahogany wood. Working collaboratively with the design team to help build the brand from the ground up, I was responsible for developing social media content and visual direction.

My focus was creating engaging content that highlighted both the product and the artists using it. This included a series of custom illustrations and photography designed to give the brand a creative, approachable, and artist-centered identity.